Vietnam Pho Festival a Huge Success in Korea, Fostering Cultural and Economic Exchange

The ‘2024 Vietnam Pho Festival’ held in Seoul on October 6th concluded successfully. This festival, centered around Vietnam's representative dish, Pho, served as a significant event promoting cultural and economic exchange between the two countries. Thousands of bowls of Pho, reflecting unique cooking methods from various regions of Vietnam, were offered, allowing Korean visitors to directly taste Vietnamese food and vividly experience their culinary culture.

The ‘2024 Vietnam Pho Festival’ held from October 5th to 6th

Cultural Exchange through Vietnamese Pho

This festival symbolized the deep cultural connection between Korea and Vietnam, mediated by Vietnamese Pho. Pho, a unique dish combining Chinese and French culinary influences, introduced Vietnam's diverse culinary traditions to Korea. Furthermore, a cooking show utilizing Depo Induction’s product ‘TCK35’ was held, allowing the audience to watch and enjoy the preparation of warm Pho.

A Platform for Economic Exchange

This event went beyond a simple food festival, also providing opportunities for economic cooperation. Hosted by Tuổi Trẻ Newspaper, the event focused on strengthening economic partnerships between the two countries. In particular, the Saigon Tourism Corporation actively promoted Vietnam's attractions, emphasizing tourism and business exchanges, and striving to raise awareness of Vietnamese culture in Korea.

Korean and Vietnamese dignitaries attending the event

Special Side Events Sharing Culture and Tradition

Another highlight of the festival was the traditional craft experience booths where visitors could participate directly. These booths, allowing participants to experience the cultural differences and traditions of both Korea and Vietnam, were very popular. Visitors had the opportunity to deepen their understanding of Vietnamese culture by making traditional Vietnamese hats or trying on traditional clothing. Furthermore, the inter-company MOU signing ceremony and business meetings held during the event opened up further possibilities for economic cooperation.

KTGRZ creative CEO Kim Do-yeon (center) receiving a certificate of appreciation

Successful Event Operation and Future Expectations

The successful operation of this festival was led by Do-yeon Kim, CEO of KTGRZ creative. CEO Kim led the entire process, from planning to execution, creating a special platform for the two countries to understand and interact with each other's cultures. CEO Kim expressed their ambition to "continue to strive to bring Korea and Vietnam closer through such events" and received a certificate of appreciation from the organizers.

This festival went beyond simply tasting Vietnamese food; it became an important platform for promoting mutual cultural understanding and activating economic exchanges between the two countries. Along with various programs promoting Vietnamese traditions, special items prepared by artists Ami and Ahon showcasing the beauty of Korean traditions were presented as gifts to Korean and Vietnamese VIPs, making the occasion even more meaningful.

Tuổi Trẻ Newspaper expects that this festival will strengthen the relationship between Korea and Vietnam, hinting at the possibility of similar exchanges taking place again next year. They hope that more Koreans will experience Vietnamese culture, leading to further development of relations between the two countries.