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Hungarian Wine Association Teams Up with Nimbility to Launch a Full-Scale Campaign in the Korean Market
- Writing language: Korean
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Base country: South Korea
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- Food
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Summarized by durumis AI
- The Hungarian Wine Association is partnering with Nimbility to launch a Hungarian wine promotion campaign in the Korean market starting from September 2024.
- Utilizing events such as the Daejeon International Wine Expo, the campaign will feature masterclasses and tasting sessions to showcase the allure of Hungarian wines like Furmint and Kékfrankos.
- The campaign aims to educate Korean consumers about the diversity and quality of Hungarian wines, introducing a wide range of wines, from dry wines cultivated in volcanic soil to Tokaji wines.
The Hungarian Wine Association is launching a full-fledged promotional campaign in Korea to raise awareness of the history and diversity of Hungarian wines in collaboration with Nimbility, a brand building agency. This campaign will run for seven months from September 2024 to March 2025, with the goal of enhancing the recognition and reputation of Hungarian wines in the Korean market.
Hungarian Wine Campaign in Korea
This campaign includes educational events and digital media campaigns, and plans to promote the uniqueness and excellence of Hungarian wines through communication with Korean wine enthusiasts and related parties. In particular, various events will be held in Seoul and Daejeon, focusing on the ‘Daejeon International Wine Expo,’ where Hungary has been selected as the guest country.
Hungarian Wine
Key events include masterclasses in Seoul, pop-up tasting sessions and dinners with winemakers, and consumer tasting events. Media and influencer campaigns will also be actively conducted to promote the tradition and modern innovation of Hungarian wines.
Hungarian Wine Region Landscape
The Hungarian Wine Association aims to introduce a variety of wine styles to the Korean market, from dry wines grown in Hungary's volcanic soil to Tokaji's botrytis sweet wines. Unique wines featuring Hungary's native grape varieties, such as Furmint and Kékfrankos, will also be showcased in the Korean market through this campaign.
Hungarian Wine Producer
Sarah Henriet, Country Manager of Nimbility Korea, expressed her excitement about bringing the charm of Hungarian wines to the Korean market, adding that she hopes to widely promote the diversity and quality of Hungarian wines to Korean consumers.
Hungarian Wine Association Logo
Hungarian wines boast a variety of terroirs and grape varieties, producing high-quality wines by combining traditional winemaking techniques that have been passed down since ancient times with modern technology. The allure of these Hungarian wines will continue to be promoted in the Korean market in the future.
Hungarian Wine Association: https://winesofhungary.hu/
※ This article is a revised and more concise version of a press release provided by the company.
