This is an AI translated post.
Targeting Gen Z, Tous Les Jours' 'Korean Rice Sikhye' and 'Korean Jujube Sujeonggwa'
- Writing language: Korean
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Base country: South Korea
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- Food
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Summarized by durumis AI
- Tous Les Jours continues the popularity of traditional beverages by launching 'Korean Rice Sikhye' and 'Korean Jujube Sujeonggwa' targeting Gen Z.
- Made with domestic rice and Gyeongsan jujube, these drinks offer both health and deliciousness and can be enjoyed hot or cold.
- Launched for the autumn season, these two beverages are available for 5,500 won at Tous Les Jours stores nationwide.
Premium dessert cafe, Twosome Place (CEO Moon Young-ju), is launching two new traditional beverages, 'Uri Ssal Sikhye' and 'Uri Daechu Sujeonggwa,' for the fall season. These products utilize Korean ingredients to capture the essence of traditional flavors, attracting consumers seeking both health and taste.
Tous Les Jours launches two traditional beverages made with Korean ingredients
Recently, the 'Halmae-nial' trend has gained continuous popularity among the MZ generation, leading to a surge in consumers who prefer traditional flavors. Reflecting this trend, Twosome Place is introducing Sikhye and Sujeonggwa, representative Korean traditional beverages, offering customers a unique autumnal beverage experience.
'Uri Ssal Sikhye' is crafted with Korean rice, delivering a sweet and refreshing taste. It features the enjoyable texture of rice grains characteristic of Sikhye, making it a delightful beverage with just one sip. Furthermore, 'Uri Daechu Sujeonggwa' is topped with daechu chips made from jujubes grown in Gyeongsan, Gyeongbuk, offering a sweet flavor and rich aroma. It can be enjoyed both chilled or warm, allowing for personalized preference.
These two beverages are priced at KRW 5,500 for a large (L) size, targeting a wide consumer base, from young generations who prefer large-volume drinks to middle-aged and older consumers seeking value for their money. Through these beverages, Twosome Place aims to make Korean-style sweetness, or K-Beverages, accessible and enjoyable to a broader audience.
Twosome Place stated, "We've introduced these traditional beverages in response to the growing number of consumers seeking traditional flavors." They added, "We hope you enjoy a richer autumn with our 'Uri Ssal Sikhye' and 'Uri Daechu Sujeonggwa.'" They also mentioned, "We plan to unveil various beverages infused with Korean sentiments in the upcoming autumn, so please look forward to them."
'Uri Ssal Sikhye' and 'Uri Daechu Sujeonggwa' will be available at Twosome Place locations nationwide starting September 1st. Please note that availability may vary by store.
Website: http://www.twosome.co.kr
