Premium Dessert Cafe Tous Les Jours Wins 2024 Brand of the Year Award

Premium dessert cafe, Twosome Place (CEO, Moon Young-ju), has once again proven its reputation by winning the '2024 Brand of the Year' award in the Dessert Cafe category. This award is a significant achievement, demonstrating that Twosome Place consistently receives high praise from consumers and has established itself as a leader in the dessert cafe industry.

'Brand of the Year' is South Korea's largest brand awards ceremony, having been held for 22 years since 2003. Hosted by the Korea Consumer Forum, it selects the most beloved brands of the year through direct consumer voting. Twosome Place proudly took the top spot in the Dessert Cafe category, having been chosen through a national vote and a review by a committee of experts.

Since its launch in 2002, Twosome Place has led the domestic dessert cafe culture through its unique concept of pairing coffee and desserts. In particular, the diverse cakes introduced seasonally satisfy both taste and visual appeal, driving dessert trends. As a result of these efforts, Twosome Place has firmly established its position as a premium dessert cafe.

Last year, Twosome Place achieved great success with its 'Strawberry Chocolate Cream' (SCHO) campaign. This dessert features a harmonious blend of strawberries, ganache cream, and crunchy crunch balls. The campaign, featuring actress Lim Ji-yeon as the model, gained immense popularity among the MZ generation. The campaign garnered over 10 million views online, generating a significant buzz. In December, SCHO sales surged by 160% compared to the previous year. The success of this campaign extended beyond product sales, significantly enhancing Twosome Place's brand recognition and consumer loyalty.

Furthermore, the 'Icebox' (A-bak), a pioneer in the eat-with-a-spoon dessert culture, is also gaining immense popularity. This product, featuring layers of mascarpone cream and black cookies, has created a new dessert culture in the Korean market with its unique, spoon-friendly format. The recent collaboration campaign with singer and actress Bibi also attracted significant attention, leading to the launch of spin-off products such as 'Berry Cookie Icebox' and 'Lotus Biscoff Icebox'.

Twosome Place emphasized that this award recognizes its expertise and delicious offerings as a premium dessert cafe. They also stated that they will continue to strive to provide customers with the best cafe experience, including developing various new menu items. Twosome Place will continue to offer customers special moments through premium desserts, coffee, and beverages.

Website: https://www.twosome.co.kr

※ This article is a cleaner version of the original press release from the company.