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Canada's BC Province Opens 'BC Farmhouse' Cherry & Blueberry Pop-up Store at GS25 Door to Seongsu

  • Writing language: Korean
  • Base country: South Korea country-flag

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Summarized by durumis AI

  • Canada's BC province is promoting its cherries and blueberries by opening a 'BC Farmhouse' pop-up store at GS25 Door to Seongsu, offering fresh fruit and experiential programs from August 21st to 27th.
  • The pop-up store will feature cherry and blueberry tastings, a photo zone, a harvest event, and other attractions. Limited-edition products will also be available at GS25 stores nationwide.
  • The aim is to introduce high-quality cherries and blueberries grown in BC's pristine natural environment to Korean consumers. BC province plans to continue its efforts to raise awareness of its agricultural products in the Korean market.

British Columbia (BC) in Canada has opened a special pop-up store, ‘BC Farmhouse,’ at GS25 Doortousung (Seongsu Yeonmujang-gil) to introduce its prized cherries and blueberries to Korean consumers. This pop-up store will operate from August 21st to 27th, providing visitors with the opportunity to experience cherries and blueberries grown in BC's pristine natural environment.

Exterior photo of the ‘BC Farmhouse’ pop-up store

Exterior of the ‘BC Farmhouse’ pop-up store

The ‘BC Farmhouse’ pop-up store offers a variety of experiential programs. Visitors can sample cherries and blueberries on-site, capture memorable photos at a photo zone decorated with a Canadian farm concept, and participate in cherry and blueberry harvesting events to enjoy fresh fruit. Additionally, various goods will be distributed to visitors, and limited-edition goods will be provided to customers who make purchases.

Yoonha Hong, Commercial Counselor at the Embassy of Canada in Korea, BC Provincial Government, stated, “Following last year's success, we plan to further enhance the recognition of BC's cherries and blueberries through this pop-up store and intensify our efforts to capture the Korean market. This collaboration with GS25 will be a valuable opportunity to introduce the excellence of Canadian agricultural products in a more relatable way to Korean consumers.”

At this pop-up store, you can also purchase wines and yogurts sold at GS25, offering various combinations to enjoy within the refreshing summer atmosphere of the pop-up store. BC cherries and blueberries will be available for a limited time during the summer season at over 18,000 GS25 stores nationwide.

Located between the Rocky Mountains and the Cascade Mountains, British Columbia boasts optimal climate conditions for fruit cultivation. Cherries and blueberries grown in this region are renowned for their large, firm flesh. This pop-up store serves as a platform to introduce these high-quality agricultural products from BC's natural environment to Korean consumers, garnering significant attention.

The BC Provincial Government at the Embassy of Canada in Korea emphasizes the safe production and high quality of Canadian agricultural products through this pop-up store and plans to continuously strive to raise awareness of BC agricultural products within the Korean market.

For more details on the ‘BC Farmhouse’ pop-up store, please visit the official Instagram page of the Embassy of Canada in Korea and the Doortousung Instagram page.

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