GS25 Strawberry Sandwich Returns as a Winter Staple with Enhanced Quality and Webtoon Collaboration

Hello! Today, we bring you news about GS25's popular product, a winter favorite:Strawberry Sandwich. This strawberry sandwich, a steady seller that sweeps the winter dessert market every year, is returning with even better taste and quality for the2025 season.

Sandwich sold at GS25 in 2023 / Source: GS Retail

Strawberry Sandwich, Quality Enhancement Project! Special Collaboration with Fruit MD

To maximize the taste and freshness of the strawberries, the key ingredient in the strawberry sandwich, GS25 collaborated with afruit specialist MDthis season. Together with theGS The Fresh Agricultural Team, they researched strawberry varieties and production areas from June onwards, ultimately selecting theSeolhyang varietyas the perfect match for the sandwich.

• Strawberry Production Areas: Sacheon, Nonsan, and other major strawberry production areas in Korea
• Advance Contracts: Contracts were signed in advance to ensure a stable supply to coincide with the strawberry harvest season.

Through this process, we ensured that customers can always enjoy GS25's strawberry sandwich fresh and delicious.

Limited Sale of First-Harvested Strawberry Sandwiches on November 28th!

To allow customers to experience the taste of the freshly harvested strawberries, GS25 will sell a limited quantity of1,000strawberry sandwiches through its dedicated app,‘Our Neighborhood GS’, onNovember 28th.

• Special Event:
  • Available for purchase at the launch price of₩2,000from 2015!
  • Pre-order and pick up at your desired store starting December 4th

This limited-time sale event is only for one day, so don't miss out!

Reference image generated by generative AI

Nationwide Official Launch: An Even More Delicious Strawberry Sandwich

The official launch date is scheduled for aroundDecember 11th. It will be available at approximately18,000 storesnationwide, making it easily accessible to everyone.

This year's strawberry sandwich has been upgraded not only in taste but also in packaging and design. Acollaboration with the popular webtoon ‘Tintin Tinkle’features a package with cute characters and includes15 character stickers.

This season, we've usedmilk cream with enhanced milky flavorinstead of the usual whipped cream, resulting in a smoother, richer taste.

Reference image generated by generative AI

Strawberry Dessert Craze: Other New Products Also in the Spotlight!

GS25 plans to continue the winter strawberry dessert craze with the sequential launch of various new products in addition to the strawberry sandwich.

• Strawberry Macarons
• Strawberry Cream Rice Cakes
• Strawberry Cupcakes, etc.

Approximately7-8 types of strawberry dessertsare planned for release, so dessert lovers should be excited!

Strawberry Sandwich: A Steady Seller that has Surpassed 22 Million Units Sold

The GS25 strawberry sandwich was the industry's first fruit sandwich product, launched in2015, and is sold on a limited basis from November to April each year. It has recordedcumulative sales of 22 million units, establishing itself as a consistently popular hit product.

This season, the strawberry sandwich is ready to give customers special winter memories.

A Memorable Dessert for Our Customers

GS25's sandwich MD, Goda Seul, said, “This strawberry sandwich was planned with the desire to offer not just a simple dessert, but a special winter memory,” and added, “We expect it to be the best choice for customers as a product that maximizes freshness and taste.”

GS25's strawberry sandwich has established itself as a leading winter dessert for customers every year. This season, the quality has been enhanced through collaboration with a fruit MD, the use of Seolhyang strawberries, and the addition of milk cream, while the addition of cute webtoon character packaging adds to the visual appeal.

How about enjoying a special dessert time with a strawberry sandwich this winter?