Twosome Place's 'Strawberry Chocolate Cream Cake' Winter Magic at COEX K-pop Square

Twosome Place Unveils Stunning 3D Advertisement for its ‘Strawberry Chocolate Cream’ Cake at COEX

Premium dessert cafe Twosome Place has unveiled a large-scale 3D advertisement at COEX K-pop Square, featuring its signature winter cake, ‘Strawberry Chocolate Cream’ (스초생). Showcasing the taste and visuals representative of winter, this advertisement, with Twosome Place’s unique production, offers customers a special end-of-year experience.

※ Strawberry Chocolate Cream (스초생): Refers to the cake’s name.

Twosome Place Unveils Giant 3D Advertisement for ‘Strawberry Chocolate Cream Cake’ at COEX K-pop Square

Winter’s Seasonal Cakes, ‘Strawberry Chocolate Cream’ and ‘White Strawberry Chocolate Cream’

This 3D advertisement focuses on three-dimensionally showcasing the appeal of ‘Strawberry Chocolate Cream (스초생)’ and ‘White Strawberry Chocolate Cream,’ a limited-edition seasonal product, which have become established as representative winter cakes.

In particular, the advertisement depicts Strawberry Chocolate Cream, generously topped with ripe strawberries,appearing to approach the customer from inside the showcase, providing a vibrant experience. The moment model Go Min-siwipes off a frosted showcase, the magnificent appearance of ‘Strawberry Chocolate Cream’ is revealed. The following scene showcases ‘White Strawberry Chocolate Cream’ shining under a winter night filled with white snow,filling the screen and capturing attention.

This advertisement can be seen not only at COEX K-pop Square but also on major outdoor advertising media around Samsung Station. It’s a 30-second version, twice as long as conventional advertisements,offering a more immersive viewing experience.

Twosome Place, Strawberry Chocolate Cream Cake (스초생)

The Glowing, Large-Scale Advertisement at COEX K-pop Square

COEX K-pop Square,where the 3D advertisement for ‘Strawberry Chocolate Cream’ is displayed, is the largest outdoor advertising medium in Korea, with over 4 million people passing through each month. The vibrant dessert advertisement unfolding here has become another form of art in the city.

Twosome Place stated that through this advertisement, they aimed to maximize the premium dessert imageof Strawberry Chocolate Cream and White Strawberry Chocolate Cream, going beyond simple promotion to convey a special end-of-year sensibility in the city.

Twosome Place, Strawberry Chocolate Cream Cake (스초생)

Twosome Place Advertisement: Now a ‘Genre’ in Itself

Twosome Place’s advertisement has been praised for "opening a new genre of dessert advertising." In particular, the TV commercial featuring actress Go Min-si, ‘Strawberry Chocolate Cream is in Season in Winter’gained considerable attention for its cinematic production, receiving enthusiastic responses on SNS and various online communities. This advertisement won the Gold Prize in the Creative Strategy category at the 2024 Korea Advertising Awards,which was held on December 3rd.

Twosome Place, Strawberry Chocolate Cream Cake (스초생)

Twosome Place’s Special End-of-Year Message

Twosome Place explained that "this 3D advertisement was an attempt to vividly convey the appeal of Strawberry Chocolate Cream and White Strawberry Chocolate Cream,going beyond simple product promotion." They added, "We wanted to share the warm and sweet emotions of the year-end with those who watch the advertisement."

This advertisement has received praise on SNS as "an advertisement that would make famous directors cry," attracting attention for its overwhelming visuals.Through this, Twosome Place once again solidified its title as an ‘advertising powerhouse.’

Enjoy the Sweetness of the Season with ‘Strawberry Chocolate Cream’

Twosome Place is currently running various promotions and campaigns for customers to enjoy special moments during the year-end season. The holiday season cakes,including Strawberry Chocolate Cream and White Strawberry Chocolate Cream, are available at stores nationwide. Visiting COEX K-pop Square allows you to enjoy the 3D advertisement filled with winter’s emotions on a giant screen.

If you want to feel the warm atmosphere of the year-end season with a sweet dessert, don’t miss Twosome Place’s holiday cake campaign!