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Ulleungdo's Pristine Nature Captured in 'Ulleum Water', Sampling Opportunities Offered at 5-Star Hotels and VIP Lounges
- Writing language: Korean
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Base country: South Korea
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- Food
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Summarized by durumis AI
- Ulleum Water, springing from the pristine nature of Ulleungdo, is offering sampling opportunities at 5-star hotels and department store VIP lounges, gearing up for its official launch.
- Ulleum Water is a premium bottled water sourced from spring water that has been purified through Ulleung Seonginbong's virgin forest and volcanic bedrock. It contains various minerals such as sodium and potassium, making it beneficial for health.
- Coca-Cola Beverages is emphasizing the premium image of Ulleum Water. They plan to provide more consumers with the experience of Ulleungdo's clean spring water through continued promotion alongside its official sales in the future.
Coca-Cola Beverages Korea has begun promotional activities for 'ViO HwiO™ Ulleung Water', the first bottled spring water brand from Ulleungdo, South Korea, ahead of its official launch. Ulleung Water is a premium bottled spring water produced by Ulleung Samul, a joint venture between LG Household & Health Care and Ulleung-gun County, Gyeongsangbuk-do Province, South Korea. It is scheduled to be officially sold by the end of this year.
Coca-Cola Beverages Begins Promotion of Ulleungdo's First Bottled Water Brand, 'Ulleum Water'
Starting in September, Coca-Cola Beverages Korea will offer a limited quantity of Ulleung Water to customers visiting 5-star hotels and department store VIP lounges in Korea, providing a tasting opportunity. Through this, they aim to communicate the differentiated value of Ulleung Water to premium customer segments.
Ulleung Water is the first bottled spring water produced on Ulleungdo Island. It captures 'ground-exposed' spring water that naturally rises to the surface. This spring water originates from rain and snow that falls on Ulleungdo, flows through the Ulleung Seonginbong virgin forest (designated as a natural monument), and undergoes 31 years of natural purification through volcanic bedrock. Made with this pristine water as its source, Ulleung Water contains various natural minerals such as sodium, potassium, and magnesium, making it highly appealing to consumers seeking healthy water.
As part of this promotional campaign, Coca-Cola Beverages Korea plans to place Ulleung Water in the suite rooms and CAC Fitness Center at the 'The Westin Chosun Seoul' operated by Chosun Hotel & Resort, and in all rooms and the Chosun Wellness Club Fitness Center at 'The Chosun Palace Seoul Gangnam'. Ulleung Water will also be available in the VIP lounges of Galleria Department Store Gwanggyo and Time World.
Coca-Cola Beverages Korea plans to further expand its tasting marketing of Ulleung Water targeting premium customer segments. Ulleung Water is a premium spring water containing the pristine natural environment of Ulleungdo, offering a unique experience of delivering the water of life that springs from the depths of nature.
More detailed information on Ulleung Water will be provided along with its official launch. Continuous promotional and marketing activities will continue to ensure that many consumers can experience this special spring water from the pristine natural environment of Ulleungdo.
※ This article is a cleaner version of the original press release from the company.
