GS25's 'Real Price' Brand a Hit, Records 35 Billion Won in Sales and Expands Ramen and Seasoned Seaweed Lineup

GS25, a convenience store chain operated by South Korean company GS Retail, announced that the cumulative sales of its private brand (PB) "Real Price," launched earlier this year, exceeded 35 billion won as of October 15. This translates to approximately 120 million won worth of products sold daily over 289 days (from January 1 to October 15), reflecting a growing consumer preference for ultra-value products amid high inflation.

Real Price Captures Consumers with Ultra-Value Prices

Real Price is a price-focused PB brand launched by GS Retail in January, featuring high-quality products from manufacturers with strong price competitiveness. It offers essential groceries such as eggs, meat, tofu, and bean sprouts, all at lower prices than comparable products in the market.

GS25 stores in residential areas have played a key role in driving Real Price sales. Sales of Real Price products in these locations were 3.1 times higher than those in other commercial districts, with essential food items like fresh eggs, milk, and smoked chicken legs leading the sales charts.

Best-Selling Products: From Fresh Eggs to Smoked Chicken Legs

The top-selling Real Price product is fresh eggs (15-pack), with sales reaching 4.5 billion won. Following closely behind are 1974 Milk 900ml (2-pack) in second place with 4 billion won in sales, and Smoked Chicken Legs (170g) in third, achieving 3.9 billion won in sales, indicating strong consumer popularity.

Strengthening Value with Ramen and Seasoned Seaweed

GS25 plans to further strengthen the Real Price lineup in the second half of the year. On October 19, new products such as a "Beef Ramen Bundle" and "Traditional Seasoned Seaweed (12 packs)" will be launched. These products are offered at prices 30% to 70% lower than comparable products in the market, attracting significant consumer attention as ultra-value options.

The ‘Beef Ramen Bundle’ contains four individual packs and is priced at 2,200 won; each pack costs 550 won, approximately 30% to 45% cheaper than typical NB ramen. The Traditional Seasoned Seaweed (12 packs) is priced at 2,900 won, about 70% cheaper than similar products on the market.

GS25 Contributes to Price Stabilization and Consumer Benefits

GS25 plans to expand the Real Price lineup, focusing on frequently purchased items, to contribute to real price stabilization. The company will concentrate on offering ultra-value products like ramen and seasoned seaweed—staples in Korean cuisine—to ease the burden on consumers’ wallets.

Success Factors of Real Price

Shin Min-gi, an official from GS Retail’s Product Strategy Team, stated, “Real Price has gained immense popularity among consumers thanks to its ultra-value proposition, and we will continue to offer cost-effective products to reduce consumer burden. We will also maximize synergy between GS25 and GS The Fresh to contribute to price stabilization.”

GS25 is utilizing two channels to promote Real Price products more widely and plans to continue its efforts towards price stabilization and consumer satisfaction. These efforts will play a crucial role in GS25’s continued provision of value-for-money products to its customers.