Netflix and GS25 Partner to Bring Signature Dishes from 'Chef in Black and White' to Convenience Stores

GS25 is collaborating with Netflix to launch new IP collaboration products with chefs who appeared on the program ‘Black and White Chefs: Culinary Class War’. These products, inspired by the popular chefs from the show, will be a convenient ‘single-serving series’ allowing customers to easily enjoy the chefs’ signature dishes at convenience stores.

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Chef Collaboration: Redefining Convenience Store Meals

GS25 has established itself as a leading brand in convenience store food through various IP partnerships. Its official collaboration with Netflix began in earnest in 2023. This time, they are launching convenient meals with popular chefs from ‘Black and White Chefs’, including △Imo Kase #1 △Manjjeotnam △Japanese Cuisine Master △Steel-Box Chef.

The Star of the Imo Kase Craze: Chef Kim Mi-ryeong's Menu

Chef Kim Mi-ryeong’s (‘Imo Kase #1’) dishes are receiving the most attention in this collaboration. Her signature menu includes ‘Bossam (boiled pork belly)’, a ‘side dish series’, and a ‘French Toast Sandwich’, offering a convenient way to enjoy her highly praised cuisine from ‘Black and White Chefs’ at a convenience store.

Chinese and Japanese Cuisine: Captivating Customers with Diverse Menus

The collaboration also includes Chinese dishes such as Chef Jo Kwang-hyo’s (‘Manjjeotnam’) ‘Laziji’ and ‘Seafood Nurungji Soup’, and Chef Lim Tae-hoon’s (‘Steel-Box Chef’) ‘Mala Xiangguo’ and ‘Yusansul Bap’, offering the rich flavors of Chinese cuisine. Chef Jang Ho-jun (‘Japanese Cuisine Master’) presents Japanese convenient meals like ‘oden’ and ‘Beef and Leek Udon’, aiming to appeal to a wide range of customer preferences.

Pre-orders and Chef Events for an Extra Special Experience

GS25 has prepared various events to celebrate the launch of these collaborative products. On October 13th, Chef Kim Mi-ryeong and Chef Jang Ho-jun will participate in a customer engagement event. Participants will have a special opportunity to sample the chefs’ dishes and experience the Netflix collaboration products in advance. This event can be applied for through GS25’s official Instagram and is receiving significant attention.

Continued Collaboration Between Netflix and GS25

Through this collaboration, GS25 successfully commercialized the chefs’ signature menu items. Given the popularity of ‘Black and White Chefs’ and the difficulty in booking reservations at the chefs’ restaurants, customers can now conveniently enjoy their food at convenience stores. Lee Jeong-pyo, head of GS Retail’s O4O division, stated, “GS25 plans to continue collaborating with Netflix to provide customers with new culinary experiences,” hinting at more products to come.