NotebookLM: Beyond Students, Now Empowering Businesses: The AI Trend

"NotebookLM" Shows the New Possibilities of AI: How Consumers Are Finding Ways to Use It

With the rapid advancement of AI technology recently, Google's "NotebookLM" has garnered significant attention. Initially developed to simply assist students with lecture recording and note-taking, it now demonstrates far greater utility. Since its launch in Korea, many users have experimented with NotebookLM's functions, discovering new AI applications, thus increasing interest in this service.

Was Google's NotebookLM a Success from the Start?

Google's NotebookLM didn't become an immediate sensation. Especially at the time when AI based on large language models was establishing itself as a new technology, it wasn't considered a particularly important tool in corporate environments. However, now not only students but also businesses are beginning to explore its diverse possibilities, gradually recognizing its value. Consumers are actually using this product in unexpected ways to increase work efficiency, and Google seems to be paying close attention to this trend.

Various Applications of AI Discovered by Consumers

In particular, the new applications of AI discovered by consumers through Google's NotebookLM are attracting attention. The function, which initially only involved creating lecture notes, has now expanded to include automatic meeting minute generation, audio analysis, and text summarization, making it widely used across various aspects of work. Google CEO Sundar Pichai commented that "NotebookLM is exceeding expectations and achieving viral success."

Furthermore, NotebookLM is not just a simple document organization tool; it's also widely used on video platforms like TikTok and YouTube. It is highly praised for its usefulness in summarizing video content or creating brief descriptions using AI functions. This trend shows that AI is no longer limited to simple data analysis but is beginning to become more closely intertwined with people's daily lives.

The Advancement of AI Technology and Corporate Responses

As AI technology increasingly permeates people's daily lives, Korean companies are actively embracing this trend. Google, in particular, is consistently releasing new products and services based on this technology, signaling a significant shift in the entire technology industry. Other large corporations besides Google are also exploring the potential of AI development, striving to provide consumers with better services and products.

Google's Competitors Respond

Other global companies are rapidly responding to the AI market led by Google. Various new products and services utilizing AI technology are emerging every year, and many companies in Korea are also developing new technologies in line with this trend. OpenAI's "ChatGPT" is also at the heart of this competition, challenging the market that Google had long dominated. In fact, ChatGPT has made a significant impact worldwide in various fields just two years after its launch.

The Future Direction of AI Development

Ultimately, AI technology is no longer a choice but a necessity. Consumers want not just technological advancement, but tools that actually change and improve their daily lives. In this regard, Google's NotebookLM is a good example of how technological progress can meet consumer needs. As AI technology advances, it is expected that more companies will release innovative products in line with this trend.

NotebookLM: https://notebooklm.google/