GS25 Launches Limited Edition Camping Goods - Special Experience with Helinox & DOD Collaboration

GS25 Launches Camping-Exclusive Products in Collaboration with Helinox and DOD

GS25, operated by GS Retail, announced the launch of differentiated camping-exclusive products in collaboration with global outdoor brands Helinox and DOD, in time for the increase in outdoor activities during the autumn season. Amidst the ongoing camping craze, GS25 is collaborating with various brands to offer consumers a special camping experience.

Collaboration items (sausage platter, Saturnbird coffee, kimchi ramen, etc.) launched by GS25 in partnership with the global outdoor brand Helinox

Helinox Sausage Platter: A Camping Essential

The first product to be launched is the "Helinox Sausage Platter," available from October 31st. This product includes four types of sausages, ketchup, mustard, and chopsticks in an aluminum container for convenient cooking during camping. Priced at 24,000 won, the 2,000 units prepared for the pre-order event held on the 21st through the "Our Neighborhood GS" app sold out in about 3 hours, indicating its immense popularity.

Various Helinox Products to Enhance the Camping Mood

Among the products in collaboration with Helinox are the "Helinox Camping Kimchi Ramen" and "Helinox Saturn Bird Coffee (Tumbler)", designed to elevate the camping experience. The Helinox Camping Kimchi Ramen is four times larger than conventional cup ramen, designed for sharing. It comes with a plate and a container, which can also be used as cooking utensils at campsites and can be combined, stimulating a collector's instinct. The price is 27,800 won.

The Helinox Saturn Bird Coffee (Tumbler) uses a patented freeze-drying process to preserve the coffee's original aroma while easily dissolving in cold water or milk. The container is a reusable cup, making it suitable for enjoying coffee outdoors or as a condiment container. The price is 15,000 won. Pre-orders for the two Helinox Camping Kimchi Ramen varieties and the Saturn Bird Coffee will be available through the "Our Neighborhood GS" app starting October 25th, with offline sales starting November 8th.

Crazy Camping Pack in Collaboration with Crazy Camping Brand DOD

GS25 also launches the "Crazy Camping Pack," a collaboration with the crazy camping brand DOD, consisting of seafood udon and a Takenoko burner. The Takenoko burner features a design reminiscent of DOD's popular "Takenoko Tent" and is an isobutane burner very useful for campsites. The seafood udon is a generous 4-person serving, contained in a direct-heat container for cooking directly at the campsite. This product will be sold through pre-orders in limited quantities on the "Our Neighborhood GS" app from November 4th, priced at 59,900 won.

Targeting Campers with Various Events and Prizes

GS25 plans to offer various camping goods such as Helinox and DOD tents, chairs, tables, and keyrings as prizes through a large-scale event in November. Given the recent popularization of camping culture and the growing trend of collecting related goods, these collaborative products are expected to be very popular among camping enthusiasts. Choi Seung-hoon, marketing manager at GS Retail, stated, "We pursued this collaboration with renowned outdoor brands like Helinox and DOD to meet the diverse needs of campers." He added, "We will continue to provide customers with more exciting camping experiences through new products and events."